From speaking to many parents I have discovered that one of the biggest challenges is finding a the perfect toy for a child, particularly with additional needs.
Do you choose aesthetics or function of the toy? Many toys look lovely, but do not suit a child who has difficulty gripping onto the toy. Whereas if you choose a toy that functions well for your child, it often can look medical or mechanical. What do you prioritise?
Our brand’s aim is to design toys that looks fun and suitable for children but also function well for them. The toy should adapt to the child and not the other way round!